International Palette

Digital Analytics

DIGITAL ANALYTICS

 Digital Analytics is the state-of-the-art for constant progress and maintenance of the business industry. Data is not just a byproduct of online activities, but when compiled and remodeled, it serves as the best strategy that enables users to interpret and upgrade performance.Building the strongest foundation by collecting and analysing data by our expert tech team has given us a clear advantage on the road to success.

Why data analytics?

Making data based decisions

This ensures avoiding futile attempts and focus the resources to targeted areas through data analysis reports. This enables optimization without significant expenditures.

Measuring ROI

Return on Investments or simply the investment yield is measured and looked after. This makes marketing and campaigning success to soar. 

Strategy devising

All strategies need updating and regular change according to the market, the trends and situations which can be assessed through data analytic growth charts.

Competitive advantage

For resourceful utilization of data analysis, there is a need for the right proficient service provider. This allows the customer to anticipate change when it counts and stay firm in the competitive market for the long haul.

APPLYING DATA ANALYTICS

The major areas that can be expected to have a better impact through data analytics are:

  1. Website Analytics: Surveying website traffic, user behavior, and conversion rates to optimize and improve site performance.
  2. Social Media Analytics: Measures engagement, reach, and effectiveness of social media campaigns, helping to understand an audience and stay on pace.
  3. Email Marketing Analytics: Monitors open rates, click-through rates from email campaigns.
  4. E-commerce Analytics: Analyzes and logs online sales data, customer feedback, and product performance to enhance the online shopping experience.
  5. Mobile Analytics: Tracks app usage, user retention, and in-app behavior.
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